Yes, we won. The grassroots effort to block Monster Energy Drink's legal thuggery and trademark beatdown on the small Vermont microbrew makers of the Vermonster has taken the day. For those not up to date, the corporate powerhouse Monster Energy Drink, member of the pissed off patent posse, the Hansen Drink Company, tried to muscle the tiny Rock Art Brewery out of business because they dared to mention two syllables of the Monster Energy Drink in their beer's name (the Vermonster, which, by the way, was in business BEFORE Monster). One sympathetic
6-minute documentary and a bunch of viral support later, Monster backs down. Your support counted!
Techdirt has
a nice writeup about how the fight has only just begun against the legal thuggery of Hansen Drink Company.
Plus, check out the
Rock Art Brewery site for what should be some well deserved victory laps.
And for the entire, lip smacking timeline of events check out
this link!
Boycotts work! Raising a fuss makes a difference! Good job, people!
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