Monster Boycott

Here's the old story of David vs. Goliath dressed up in the contemporary garb of a trademark bully beatdown. The Mom and Pop brewers behind the Vermonster, a righteous New England microbrew, have seen their business grow from a twinkle in an entrepeneur's eye to a full-fledged, successful small business through 12 years of toil and sweat. Its the dream of many Americans to own their own business and for the makers of the Vermonster their dream had come true....

...Until the corporate scallywags behind the Monster Energy drink came along and paid a fleet of high-priced lawyers to conjure up some legal sleight of hand with trademark law in order to retroactively determine that the tiny microbrewery was infringing upon the financial livelihood of a multimillion (billion?) dollar corporation. It seems that with enough money you can put anyone out of business with the irresponsible use of poorly written trademark law. And what small business has the money to fend off even the most frivolous of lawsuits when the litigant has bottomless pockets?

Check out the Youtube link for the whole scoop. And, if you can manage to skip your Monster Energy drink fix, vote with your wallet and boycott Monster products. Tweet your displeasure to @MonsterEnergy. Help David whoop a monstrous Goliath! For more info check out the Rock Art brewery website.